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My Honest Opinion on Finding the Best PR Agency in India

Every time someone searches for the Best PR agency in India on Google they usually get the list of big names. These are the companies that have won awards. They have offices and clients from all over the world.. Yes they are very impressive.

There is something that nobody tells you: what is best for you depends on your needs.

I have seen new companies sign up with PR agencies just because of the agencys name only to find out that they are just a small part of a very big team. I have also seen smaller PR agencies do better than the ones because they care more about their clients and work faster.

If you have a brand that sells directly to customers and you want to become famous on the internet you probably do not need an old PR agency that takes two weeks to approve one tweet.. If you are a financial technology company that has to follow a lot of rules you definitely do not want a PR agency that focuses on lifestyle and is experimenting with your reputation.

The best PR agency is not the one with the office it is the one that answers your call when you have a problem.

My Personal Experience

From working with Indian companies

When you are talking to PR agencies do not just look at their presentations. Ask them questions: who will be in charge of my account every day? How fast will you respond if there is a crisis? Have you worked with companies in my industry before?

Here is my favorite question: if something bad happens on social media at 2 AM on a Sunday, who will answer my call? The PR agency that can answer this question with confidence is probably the one for you.

The truth is, the best PR agency in India is not about winning awards or having an office. It is about trust, speed, understanding and working well with your brands voice. Choose the PR agency that feels like a partner, to you not someone who is selling you something.