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Someone asked me "Is Digital PR a fancy name for building backlinks?" I think this is a belief but it is also a big misconception.
The simple answer is no. To be honest Digital PR does include backlinks. It is much more than that.
I remember when Traditional SEO was simple. You would make your pages better add keywords build directory links and wait for rankings. This approach worked for a while.
Then search engines changed. Now Google looks at how authoritative you're the context and your brand reputation. This is where Digital PR services made a difference.
Today Digital PR in India is not just about getting links from blogs that nobody reads. It is about getting mentioned on platforms that people trust, like Digital PR.
When a customer searches for your brand or your services they see your website ranking on page one. That is what SEO does.
Then they also see your founder featured in a respected publication and they see your company mentioned in an industry article. That is when they start to trust you and that is not SEO that is Digital PR.
SEO helps people find you. Digital PR makes them trust you.
Technical SEO is like building the foundation of your house. It includes site speed, keywords, schema and optimized pages. Without it your website will not rank well.
Digital PR on the hand builds authority and credibility. It tells Google and your audience that your brand is relevant and important not on your website but also on Digital PR.
The smartest brands in India are not choosing between SEO and Digital PR they are using both Digital PR and SEO.
SEO gets you discovered,. Digital PR gets you believed. When you use both Digital PR and SEO together they turn visibility into trust and trust into sales.
In today’s market just being found is not enough. Customers want to know more about you they want proof they want to see that you are present on trusted platforms and that is what Digital PR does it is like a bridge, between ranking on Google and being chosen by customers and Digital PR does that.